Healthcare Marketing: Data Self-Service & Enablement

Customer Background	Project	Outline
A large healthcare provider of 11k employees wants their marketing strategists to be more data-driven to improve campaign performance.	“Empower our marketing strategists with self-service data dashboards, enhancing productivity and minimizing dependency on analysts.”	The AlignAI platform empowered a self-service environment, enabling strategists to effectively use data to improve campaigns.

The Approach
Role Specific Playbooks: Procedures for data catalog onboarding and collaboration to make meaningful improvements to existing dashboards. Best Practices:: Data storytelling techniques and strategies to turn dashboards into actionable insights. Use Case Registry: Cataloging business objectives and key questions to answer with dashboard solutions. Solution Documents: Clear, use-case-specific dashboard guides to drive more usage and capture feedback.

The Approach

Role Specific Playbooks: Procedures for data catalog onboarding and collaboration to make meaningful improvements to existing dashboards.
Best Practices:: Data storytelling techniques and strategies to turn dashboards into actionable insights.
Use Case Registry: Cataloging business objectives and key questions to answer with dashboard solutions.
Solution Documents: Clear, use-case-specific dashboard guides to drive more usage and capture feedback.

Success Metrics
Dashboard Utilization:: Significant increase in the use of dashboards by marketing strategists. Campaign Performance: Measurable improvements in campaign outcomes due to data-driven strategies. Turnaround Time: Quicker time to dashboard releases and updates due to rollout support. Analyst Independence: Increased capacity of analysts by 20% to refocus efforts on data and dashboard improvements instead of drafting insights.

Success Metrics

Dashboard Utilization:: Significant increase in the use of dashboards by marketing strategists.
Campaign Performance: Measurable improvements in campaign outcomes due to data-driven strategies.
Turnaround Time: Quicker time to dashboard releases and updates due to rollout support.
Analyst Independence: Increased capacity of analysts by 20% to refocus efforts on data and dashboard improvements instead of drafting insights.

AlignAI Package
To achieve these results, the company invested in a comprehensive AlignAI package: AlignAI Platform: Starter license with Playbook Studio, Playbook Library, Use Case Catalog, and Solution Repository. Live Training: Specialized data storytelling training for marketing strategists. Data Catalog Onboarding Support: Services for seamless integration to assist in onboarding use cases to the data catalog.

AlignAI Package

To achieve these results, the company invested in a comprehensive AlignAI package:

AlignAI Platform: Starter license with Playbook Studio, Playbook Library, Use Case Catalog, and Solution Repository.
Live Training: Specialized data storytelling training for marketing strategists.
Data Catalog Onboarding Support: Services for seamless integration to assist in onboarding use cases to the data catalog.

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